Paragon Creative Collaborates with DHX
14 September 2016
Paragon Creative (owned by Paragon Entertainment LSE:PEL) the leading design and build company is collaborating with DHX Brands, the dedicated brand management and consumer products arm of DHX Media (or the "Company") (NASDAQ: DHXM; TSX: DHX.A, DHX.B) to create bespoke themed attractions for Teletubbies, In The Night Garden and Twirlywoos for interested licensees.
Under the terms of the deal, Paragon Creative will offer bespoke design, manufacture and build solutions within the UK, continental Europe and the Middle East. The designs will range from Family Entertainment Centre (FEC) concepts to themed ride-based attractions incorporating some of the most recognizable and best-loved elements from the popular shows.
Danielle Tanton, Live Events and Attractions Manager at DHX Brands said: “We are thrilled to be working with the team at Paragon Creative to bring our brands to life through location-based entertainment. Paragons expertise in this field and their strong creative ideas mean that licensees can easily bring these much-loved brands to fans in a wholly new immersive, interactive and engaging way.”
Mark Pyrah, CEO at Paragon said: “We are certainly seeing a strong demand in the worldwide FEC and Theme Park markets for branded turnkey attractions and we are delighted to be working with DHX Brands who are allowing us access to some of the most important childrens brands in the world. With our talent for creating world-class attractions Im really looking forward to exploring how we can bring the digital and physical together in brilliant new ways of engagement. Our teams are already hard at work and immersing themselves in this incredible content.”
‘These enduring properties from the DHX stable are perfect for family attractions, said Tom Roe, Commercial Director at DHX Brands. ‘Building a location-based entertainment business is part of our long-term strategy for our brands, and we are very pleased to have Paragon as our design and build collaborators.
For further information:
Paragon Entertainment Limited
Mark Taylor (Chairman)
Julian Blunt / Simon Hicks (corporate finance)
Alice Lane (corporate broking)
020 7220 0500